There are a growing number of social media sites being used by businesses in their company marketing efforts. The secret to using social media effectively is not to be everywhere, but instead to have an online presence where your current and prospective customers are online. Contrary to what many believe- Facebook is not just for college students or for personal use. Facebook is increasingly being used by companies in many creative ways such as to build their brand image, to drive traffic to their website and blogs, to announce or get feedback on new products, manage their online reputation, attract employees, communicate company information, and as a means to intercept potential prospects. For many companies, this increased company communication is leading to enhanced relationships with current and prospective customers. In this article, I will outline how a planned internet marketing approach can lead to positive results for your business. I will begin the article by addressing detail how to use and set up the various sections of a Facebook account. I will conclude with several recommended applications that will add functionality to your company Facebook page.
How Social Networking Works?
1. Create a Profile
With a specific end goal to start to utilize Facebook you should make a profile specifying data about yourself. By perusing how to create FB profile, you can do it easily. In view of site strategies, you can make just 1 profile, and it must be fixing to a human name, ideally your genuine name, not a business name. We will audit setting up your business page later in this article, however first you should set up your own profile. With the goal for individuals to discover you – you should so make sure to list the majority of your past schools, associations, businesses, in your profile. Altogether total the “About Me” segment to depict your business and what administrations or items you offer. In the “Data” box on your profile page, you have to incorporate connects to your site address, pamphlet, blog and different business data, for example, your organization contact data, logo and a photograph of yourself. Your profile page ought to be viewed as your “marking” page or your advertising effort. You can syndicate your blog on your profile page. By doing this you are empowering any post that you make to naturally show up on your profile page and those individuals who are associated with you will see it.
2. Build Your Contact List
Facebook was created based on the concept of connecting with friends. You can send and receive “friend requests” and once accepted, your friend can view your profile and you can view theirs. To begin connecting with people that you know, you can either import your address book/ contact database, or you can also search Facebook for individual people.
2. Communicate by using Wall Posts
Each Facebook member has a “wall” where friends can post messages. In the business networking world, this is the online equivalent of calling them on the phone. You can send a complement to a colleague on their work by writing this on their wall, comment on their new service or product offering, or communicate an upcoming training or networking opportunity.
3. Update Your Status
At the highest point of your Facebook page is a status box. When you post a notice, everybody in your companions rundown can see your report on their landing page. For entrepreneurs, this is the place to share tips, advance occasions, post blog refreshes, declare new items, connections to your partner programs, connections to intriguing video or sound introductions, sites, articles, and pamphlets. You can include refreshes as frequently as you are capable in the “What’s in your psyche?” box. These will show up on the majority of your companions’ pages so guarantee that they are implied for everybody on your companion list, and are proficient in nature. Else, you hazard individuals expelling you from their rundown.
5. Participate in Groups
Online gatherings enable you to arrange for all intents and purposes with potential customers and associates. You can likewise join Groups on Facebook that are identified with your work. There are bunches for specialist, educators, mentors, and each possible calling. You can organize, and gain from specialists in the field. Another approach to augment the potential and significance of these gatherings is to begin one of your own. There is no cost to do this and this is an incredible method to enhance your organization’s visibility.
6. Build Your Friends List
For business purposes, it makes sense to have as many friends as possible. One way to do this is to join a group and send connection requests to fellow members with a note letting them know of your interest in connecting with them on Facebook. Just as you would with an in-person business introduction, be sure to check out their profile and learn about what they are currently doing. Networking always works best when there is a two-way exchange. Find ways you can be helpful to them such as introducing them to a colleague or potential business partner and they may likely reciprocate and return the favor.
7. Create Fan Pages
Because Facebook requires that a profile be designated to a person, not a business, they have instead provided the ability to create fan pages. You can create a fan page for a business, book, product, author, speaker, celebrity or just about anything else you want. To create a fan page, scroll all the way down to the bottom of Facebook and click on “Advertising” (don’t worry, this is free to set-up). Next, click on “Pages” at the top of the screen. You will find some helpful explanations about how pages work, along with the link that will allow you to create your own fan page. Once your page is created, you can add links, events, discussion boards and other features that make the page interactive. Your updates from your fan pages will appear on your profile so your friends will know about them. You can invite people to become a “fan” of your page as an alternative to sending friend requests which will help you to further cultivate an online community
8. Use the Marketplace
Facebook has an online marketplace that allows you to list your services and products at no cost. This is a great way for you or your company to get exposure. You can also use the marketplace to find items or services that you need.
Stay tuned to know more about Facebook Business Apps…