If you’ve ever visited a Facebook page, you’ll notice different individuals with attached designations to them – admin, editor, etc. Facebook enables businesses to have multiple people act as managers of their pages. In fact, it allows six different page roles.
The admin has the most authority and access of all the Page manager roles. An admin can manage and assign all other Page roles and settings, so for security purposes, it’s vital that businesses strictly limit who has this role. An admin can also do anything any other role can do, including:
- Edit the page and add apps
- Create and delete posts
- Send messages via the Page
- Respond to and delete comments and posts to the Page
- Remove and ban people from the Page
- Create ads
- View Page Insights (analytics about the Page)
- See who published as the Page
An editor role is great for employees who create content for the business’s Facebook Page and manage day-to-day activities. The editor has all of the access of an admin, except for assigning Page roles and managing settings.
The moderator is a role best fit for an employee who handles customer service for a business. A moderator can answer questions and respond to comments, but cannot create content for the Page. A moderator can also remove and ban people from the page, create ads and view Page Insights.
The advertiser role is set up for anyone who creates ads for the Page. This role also has permission to view Page Insights.
An analyst has the least amount of control and access of all the Page roles and can only view Facebook Page Insights. An employee who works with content strategy and planning might be given the analyst role.
- LIVE CONTRIBUTOR
This role’s only capability is to go live as the Page from a mobile device.
As a Facebook Page owner, it’s important to maintain complete control of your Page and to limit who else has access. However, businesses can certainly benefit from having multiple people perform different duties to maintain and update the Page regularly.